Big tobacco applies ill tactics to encourage displaying tobacco products to lure the teens

Taking advantage of loopholes in the Smoking and Usage of Tobacco Products (Control) Act 2005, tobacco companies resort to ill tactics such as incentivizing and even pressurizing dealers and vendors in different forms to display and promote their products at points of sale found a recent study conducted by Voices for Interactive Choice and Empowerment (VOICE) titled “Tobacco Companies’ Interference on Tobacco Advertisement, Promotion and Sponsorship (TAPS) at Point of Sale(POS) in Dhaka city”. The study findings were disseminated today at a press briefing held at Dhaka Reporters Unity.

Supported by Campaign for Tobacco-Free Kids (CTFK), the study recommends that the Smoking and Usage of Tobacco Products (Control) Act (2005) should be strengthened to ban product display at Points-of-Sale.

The press event was attended by Prof Dr. AFM Ruhal Haque, MP, former Health Minister, Prof Dr. Habibe Millat, MP, Mursalin Nomani, president of Dhaka Reporter Unity; Mostafizur Rahman, lead policy adviser of Campaign for Tobacco Free Kids (CTFK). Ahmed Swapan Mahmud, Executive Director of VOICE moderated the occasion.

In the keynote presentation, Mr. Zayad Siddiki, project coordinator of VOICE told that the tobacco companies are encouraging tobacco sales by leveraging various marketing and advertising tactics. For example, setting sales targets for retailers recognizing the best sellers as their listed partners, etc. Tobacco companies also give awards and attractive gifts, like essential home appliances, beds, almirah, bicycles, pressure cookers, rice cookers, blenders, and luxury items like gold coins, LED TV, air conditioner, refrigerator, and gift vouchers based on their sales performance.

He added that they offer “Best Seller” awards each year for top performers. Both British American Tobacco (BAT) and Japan Tobacco International (JTI) also offer incentives such as celebratory dinners and free trips at home and abroad for dealers, wholesalers, and vendors.

When launching new products, tobacco companies do rampant marketing through public relations agencies, including spot marketing and distributing marketing materials on a large scale with complete disregard to the tobacco control law.

The existing Tobacco Control law prohibits creating or distributing advertisements. But employing ill tactics such as advertising through product display at the point of sale and conducting illegal promotional activities was observed in the study regularly.

The speakers said such marketing tactics are violating the law and such activities lead to more advertising to encourage the use of Tobacco, especially by young people.

Citing tobacco control law, the speakers urged the relevant authorities to immediately take proper steps to control tobacco companies by fortifying the tobacco control law by explicitly banning display at tobacco points of sale.

Former Health Minister, Professor Dr. AFM Ruhul Haque, MP said that nowadays people are quite aware against smoking but if the tobacco companies violate the law in the interest of making profit, then law related concerned should be strict. He urged to amend the existing tobacco control law and include strict provision to specifically ban product display and advertisement in point of sale. And he also asked every walk of society to support law makers for amending the law.

Prof Dr. Habibe Millat, MP said that necessary steps should be taken to amend the law and specifically ban all sorts of advertising. More alarming issue is children are being affected and we will talk about this issue in parliament. This research-based evidence of tobacco companies’ TAPS violation at points of sale will help us talking in the parliament to amend the existing tobacco control law.

Mostafizur Rahman from CTFK told this landmark study shows that the tobacco companies are working against the Prime Minister’s vision of a tobacco-free Bangladesh by 2040.