Jhorna Sarker
B2B Marketing That Isn’t Boring
B2B Marketing: Let’s be honest for a second. When most people hear “B2B marketing,” they picture bland LinkedIn posts, lifeless…
Seasonal Marketing: Fresh Takes on Holiday Promotions
Seasonal Marketing: Seasonal marketing is like your brand’s version of changing outfits for different occasions. What works in July won’t…
Creating a Podcast as an Extension of Your Brand
Creating a Podcast as an Extension: Podcasts aren’t just a trend anymore—they’re a habit. People listen while commuting, working out,…
Personalizing User Journeys to Drive Retention
Personalizing User Journeys: You can have the flashiest ads, the prettiest website, and the most aggressive sales funnel in the…
Automating Parts of Your Marketing Without Sounding Robotic
Automating Parts of Your Marketing: Marketing automation sounds amazing on paper. Set it up once, let the system do the…
Revitalizing a Tired Brand Identity
Brand Identity: In the fast-evolving world of business, even strong brands can lose their spark. Market trends shift, consumer expectations…
Cross Promotions: Partnering With Non-Competing Brands
Cross Promotions: In today’s hyper-competitive business landscape, brands are constantly searching for innovative ways to reach new audiences, expand visibility,…
Punchy Taglines: Say More With Fewer Words
Punchy Taglines: In the fast-paced world of marketing, attention spans are shrinking, and the competition for consumer attention is fiercer…
Behind the Scenes Videos That Engage and Inform
Behind the Scenes Videos: In today’s digital landscape, consumers crave authenticity. They want to see the real people, processes, and…
Turning Employees Into Social Media Evangelists
Turning Employees: In today’s digital-first world, social media has become an indispensable tool for brand awareness, engagement, and loyalty. While…
Emotional Branding: Winning Hearts Before Wallets
Emotional Branding: In today’s saturated marketplace, where products and services often seem interchangeable, brands are seeking ways to stand out…
Inbound Marketing vs. Outbound: Finding the Right Blend
Inbound Marketing: In today’s competitive business environment, marketing strategies are more diverse than ever. Brands must navigate a complex landscape…
Local SEO Basics for Brick-and-Mortar Shops
Local SEO Basics: For brick-and-mortar businesses, foot traffic is the lifeblood of success. Unlike online-only brands, local shops rely on…
Tapping Into Trending Topics Without Looking Like You’re Trying Too Hard
Tapping Into Trending Topics: In the ever-evolving world of social media and digital marketing, trends come and go at lightning…
The Power of Authentic Customer Stories as Marketing Fuel
The Power of Authentic Customer: In a digital world dominated by advertisements, sponsored content, and influencer promotions, consumers have developed…